“If anything,” the spokesperson concludes, “meeting these requirements should help senders reach those who want their messages more effectively, with diminished risk of spoofing and hijacking from bad actors.” WhatsApp Also Steps Up To The Mass Mail Menace Protection Plate MORE FROM FORBES Big Game Hackers Smash $1 Billion Ransomware Barrier By Davey Winder Improved Security And More Control For Gmail UsersĪ Google spokesperson told me that the requirements are being implemented to “boost sender-side security and increase the control users have over what gets into their inbox even more.” For the recipient, it should mean that they can trust the sender of the email they receive to actually be that person or organization, reducing the phishing risk to them as malicious actors commonly exploit authentication loopholes. These guidelines do not apply to messages sent to Google Workspace accounts, but all senders, including those using Google Workspace, must meet the new requirements. The limit only has to be reached once for the domain to be considered a permanent bulk sender. Senders of mass email to those accounts, those sending at least 5,000 messages a day to Gmail accounts, will be required to authenticate the outgoing email as well as “avoid sending unwanted or unsolicited email.” The 5,000 message limit is calculated on emails sent from the same primary domain, regardless of how many subdomains are used. These changes will only impact bulk emails sent to personal Gmail accounts. Only Email Sent To Personal Gmail Accounts Will Be Rejected
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